The water park project has a lot of market potential, but can't blindly invest and build, and the water park planning should be a good job in doing marketing work?
This article contains the following:
1, must be market positioning and unique selling points
2, you must do a good job in the brand communication work of the water park
3. Must develop appropriate marketing channels
4, must constantly innovate in water equipment
First, it is necessary to market positioning and unique selling points
This is to think about the project investment plan. If the initial planning position is not smooth, the post-remedy is very difficult, good investment planning and planning and design are important.
Second, we must do a good job in the brand communication work of the water park.
Industry in the operation of the water park is very important to the service industry. How can I spread a good reputation widely? For now, I think there are two ways to be quite effective, one, through the wireless network. For example, now popular microblogging, WeChat, QQ groups and other community spreads, combined with famous websites and forums, blogs reported. You can also spread through domain mailboxes and mobile phone SMS. Second, through the manufacture of media events, event propagation, mainly through the influential stars and competitions, let your water park caused the media concerns and reports through media such as TV and newspapers, and improve the popularity of the water park.
Third, you must develop suitable marketing channels
Sales promotion of water parks is essential to cooperate with local and market radiation regions. In addition, it is also possible to cooperate with the local market radiation geographic units and companies, give them a certain convenience and discount, let them group coming to play. Also, we can also cooperate through the network B2C platform (Tmall, Taobao, Jingdong, etc.) and some powerful group purchase networks to market our products and services.
Fourth, you must continue to innovate in water equipment
Doing your internal management, you must constantly innovate. A water park has always been the same facilities, with a maximum of three years, and will continue to go downhill.